Out of the box (by Vitamins)Clever and playful Mobile Phone packaging by Vitaminsdesign
Explore your world with Google Maps (by Google)Sometimes getting there can be half the fun. Use Google Maps to explore your world and get to your destination on time.
Commonwealth Bank Kaching (by CommBank)World’s First in Mobile Payments
“Commbank Kaching will redefine the way Australians pay each other, with the app enabling Commonwealth Bank customers to make peer-to-peer payments using a person’s mobile phone number or email address. In a world-first, it will also extend this functionality to social networks through a user’s Facebook® friends.
IKEA: Career Instructions (by adsoftheworldvideos)Created by Ad Agency The Monkeys for Ikea Australia.Opening a new store in Tempe, Ikea was required to recruit new employees. They approached recruitment in an unconventional manner, designing ‘Career Instructions: How To Build A Career’ which were placed in Ikea flat packs that customers purchased.Successfully they received over 4000 applications using minimum cost in the recruitment process.
Jell-O: Facial Recognition Sampling Experience VideoTo launch its new range of desserts targeted towards adults, Jell-O placed sampling machines around Chicago that used facial recognition software to determine whether a person was old enough to receive a free treat.If children were detected, the machine would decline them access. This is a clever idea as children will call upon older parents/guardians to use the machine which adults may not otherwise have felt inclined to try out themselves.
Google’s mobile payment system, Google Wallet, is now available to the public — for people who use Sprint Nexus S 4G phones and Citi MasterCards or Visa cards at least. The near-field communication and contact-less payment system was expected to launch this summer.
Google Wallet — along with Google Offers — is built on an open platform that combines multiple credit cards, loyalty programs and offers at the point of sale. Payment is made by swiping your smartphone at checkout. Essentially, Google is turning your phone into your wallet.via mashable
Designed by ad agency Loducca for Peugot. Hitting the first page of the Peugot ad would activate and inflate an actual airbag inside the magazine spread.
Peugeot: Air Bag Case (by adsoftheworldvideos)